I started my product line out of a deep-seated frustration with the overwhelming number of hair care products that frequently promised outstanding results yet often fell disappointingly short. It was truly disheartening to witness so many options making bold claims that did not hold true, leaving women like myself feeling both disappointed and disillusioned. I recognized a pressing and urgent need for products that were not only genuinely effective but also safe and healthy for our unique hair types. Too many products marketed towards black women unfortunately contain harmful ingredients that contribute to damage rather than nourishing our delicate strands. This painful realization fueled my passionate desire to create a line of handmade hair products that truly deliver on their promises and live up to our expectations. I wanted to develop innovative solutions that promote healthy hair growth, enhance overall hair health, and bring out the beautiful natural shine in our tresses without compromising our well-being.

Additionally, I was committed to making these exceptional products affordable, ensuring that every woman has easy access to quality care that aligns with her values and unique needs. My goal has always been to empower black women on their natural hair journeys, providing them with the essential tools to nurture their crowns confidently and embrace their beauty.

I created these products out of love. Love for our natural hair, love for our people, and love for educating US about whats trukly best for our hair and our unique needs.

The three words that we need for our hair, (and our body & spirit too)

Moisturize. Protect. Heal.